In just three years, we’ll be looking back on the apps that were popular in 2022, and wondering why people ever downloaded them in the first place. Here are some of the most useless apps to download now that you’ll quickly forget about in just a few years.
The future belongs to mobile video
According to a report by Cisco, the video will account for 69% of all mobile data traffic by 2022. Businesses that invest in immersive video content now will have a distinct advantage over those that don’t. That doesn’t mean you should stop investing in live-streaming – it still has value, but with more people spending their time watching videos on smartphones, businesses need to shift their focus. Start by integrating live video into your Instagram and Facebook marketing plans. If you already use Snapchat, consider adding short videos to your story instead of just photos. Once you’ve mastered these platforms, think about creating branded YouTube channels or an original series for Amazon Video or Netflix. The opportunities are endless!
Geo-targeted push notifications can help your app come to life with context. If you’re building a local business directory, for example, geo-notifications would be a helpful addition. When users are nearby, they could receive real-time information on which businesses they should visit. Geo-location also works well as an identification system (think Foursquare or Yelp). If you’re looking to compete with these types of apps, you should focus on making geo-locations and identifying local businesses as seamless and effortless as possible for users.
In 2020, wearable technology will continue to increase in popularity. Many consumers will rely on their smartwatches or fitness trackers not only for health monitoring but also for shopping and as a means of contactless payment. It’s likely that we’ll see even more sophisticated wearables within two years — such as augmented-reality glasses, clothing, and jewelry that have electronic capabilities. The line between the physical and digital worlds will continue to blur, particularly with e-textiles – clothes embedded with technology – increasingly merging fashion and function. The combination of robotics and prosthetics is also on the horizon; some amputees are already using robotic prostheses controlled by microprocessors inside their bodies that relay information from muscles to a computer system via wires attached directly to muscle tissue.
Augmented Reality Apps
The latest trend that’s predicted to take off over the next few years is location-based services. As we become more and more dependent on our mobile devices, people want to know where they can get what they need, whether it’s transportation or food, or clothing. More and more businesses are offering their services through mobile applications instead of through desktop computers because that’s where consumers spend most of their time. People who want to tap into consumerism are turning towards developing a location-based service that focuses on improving customer experience—and they’re putting their money where their mouths are with big funding rounds from venture capitalists. Forbes has an overview of new companies getting venture capital investments for mobile business ideas, such as SwiftKey and Kaggle.
The biggest change we’re going to see over the next 5 years is a move from downloadable apps to location-based services. Right now, you can get an app for just about anything: ridesharing, food delivery, video streaming, and much more. But what about services that need to be running at all times instead of just when you’re using them? Location-based services are becoming increasingly important as more people rely on mobile devices (like smartphones and tablets) for GPS navigation, tracking their fitness, and monitoring their health. The way that these services work is simple: they exist in every moment and allow users to interact with them no matter where they are or what they’re doing. Where do you think LBSs are going next?